DESIGNER & BRAND BIO
PARED EYEWEAR is the creation of founder and designer Samantha Stevenson and her partner Edward Baker. With the combination of Samantha's design skills and Edwards strong background in the fashion and retail industry they founded the business in 2011 while based in Sydney, Australia. Five styles were launched for summer 2012 and since then pared has released a further two collections of eyewear with each range evocative of a certain place and time. As well as the main eyewear line PARED EYEWEAR is also known for its collaborations with fashion labels creating covetable limited edition frames. Notable collaborations have been with Australian jewelry label POMS and cult Australian fashion labels Emma Mulholland and Ginger & Smart, each collaboration offering a unique take on eyewear. The brand has established itself as a boutique label with a strong following in Australia, New Zealand, Asia and the USA. The unique use of colour combinations, distinctive cutaway details, unusual material and surface treatments ensure a point of difference from other eyewear brands. Pared has been seen on a number of celebrities such as Miley Cyrus, Katie Perry, Helean Christensen, Fashion blogger Margaret Zhang, Rocky barnes, Susie Bubble and in notable editorials for Australian and international magazines such as Elle, Oyster, RUSSH and Interview.
Pared symbolises refined, shaven back & sculpted products with a strong attention to the small details. All products have the distinctive double triangle shaveaway on the temple as well as an individual cutout detail on the front of the frame. Pared believes that everything works better in two or as a pair. When two things combine they can create something special. The ranges are a combination of new & old, masculine & feminine, classic & modern. pared believes in the combining of techniques and materials- acetate, metal, crystals, stones & leather to create a handmade product built to last. All of our sunglasses are named after famous pairs that we have grown up with and use in our everyday lives. Each range is designed around a location & era that evokes an endless summer & eternal blue skies. Past collections have been inspired by Morocco, Palm Springs and the Art Deco era.